December 12, 1991
As we move towards the year 2000, the problems facing the world (drug abuse, poverty, ecological collapse, debt) seem to defy traditional thinking.
In this major book Edward de Bono challenges head-on the crude and primitive logic of Western thinking which has proved so excellent in technical matters and so feeble in human affairs. This is the ‘rock logic’ of absolutes, rigidities and argument with its forced polarizations and dangerous arrogance. Such thinking totally lacks creative and constructive energy and the ‘water logic’ of perception.
Drawing directly on his medical background, Edward de Bono shows how perception is the natural and simple behavior of self-organizing neural networks in the brain. For the first time in modern Western history we can escape from the tyranny of philosophical word games to understand the real nature of thinking. We can pick out the faults and limitations of our existing thinking methods and design new methods that are more creative and more constructive.
Edward de Bono calls for nothing less than a New Renaissance in which we break free from the inadequate thinking patterns set by the last Renaissance. Analysis, critical thinking in the winning of arguments are no longer enough. We need creativity, originality and an understanding of perception if we are to make a better future.
This book is a milestone, from someone who is internationally acknowledged as the leading figure in creative thinking – and one of the most original thinkers of the century.
Edward de Bono has a wide international following. His books have been translated into twenty-three languages, including Russian, Chinese, Japanese, Korean, Hebrew, Urdu and all major European languages. He runs the largest programme for the direct teaching of thinking is a subject in the school curriculum. Millions of students are involved world-wide and several countries are making this ‘constructive’ thinking obligatory in all schools.
Because Edward de Bono is concerned with thinking that is constructive and creative he has been invited to work with governments and such major corporations as IBM, Shell, Prudential, NTT (Japan), etc.
One day Edward de Bono might be opening the world congress on disaster and emergency medicine and a few days later be talking at a major international economic form. All areas are crying out for new ideas.
Edward de Bono is the originator of the term ‘lateral thinking’ which has now become part of language.
Edward de Bono was born in Malta and later proceeded as a Rhodes scholar to Oxford. He has held appointments at the universities of Oxford, Cambridge, London and Harvard. He holds degrees in medicine and psychology.