May 14, 2013
Over the past decade, the Rotman School of Management and its award-winning publication, Rotman Magazine, have proved to be leaders in the emerging field of Design Thinking. Employing methods and strategies from the design world to approach business challenges, Design Thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.
This collection features Rotman Magazine’s best articles on Design Thinking and Business Design. Insights are drawn from the people on the front lines of bringing design into modern organizations, as well as from the leading academics who are teaching Design Thinking to a new generation of global leaders.
Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered Design Thinking. They also illustrate the particular skills that promote great design – whether it be of a new business plan, a user experience, a healthcare system, or an economic policy. Together the articles in this collection will help managers to thrive and prepare for future challenges.
Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.
Roger Martin is Dean, Premier’s Research Chair in Productivity and Competitiveness, and Professor of Strategic Management at the Rotman School of Management at the University of Toronto. Karen Christensen is Editor-In-Chief of Rotman Magazine and Executive Director of Strategic Communication at the Rotman School of Management.