Designed Leadership. Moura Quayle. Columbia Business School Publishing.

Designed Leadership Book Cover Designed Leadership
Moura Quayle
Columbia Business School Publishing
July 18, 2017

Great leaders aspire to manage “by design” – with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It creates the conditions for employees to thrive and for all kinds of businesses to succeed.

In Designed Leadership, the strategic-design scholar and urban-systems designer Moura Quayle shares her plan for integrating design and leadership, translating processes, principles, and practices from years of experience into tools of change for professional leaders. Quayle describes the key concepts of designed leadership, such as “make values explicit” and “learn from natural systems,” showing how strategic design can spur individual creativity and harness collective energy. For managers at any level, Designed Leadership uses original visuals and field-tested examples to teach the kind of thinking, theorizing, and practicing that result in long-lasting high-performance in the workplace and beyond.

Moura Quayle is professor of strategic design at the Sauder School of Business at the University of British Columbia and director of the Institute for Global Issues, also at UBC. She has served as the deputy minister at the BC Ministry of Advanced Education, Research, and Innovation and chairs national boards for applied research.