Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. Bruce Hanington, Bella Martin. Rockport Publishers.




Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Book Cover Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
Bruce Hanington, Bella Martin
Rockport Publishers
February 1, 2012
Hardcover
208
9781592537563

Universal Methods of Design provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of the practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design will serve as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.

Universal Methods of Design:

  • Dismantles the myth that user research methods are complicated, expensive, and time-consuming
  • Creates a shared meaning for cross-disciplinary design teams
  • Illustrates methods with compelling visualizations and case studies
  • Characterizes each method at a glance
  • Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design distills each method down to its most powerful lessons, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson & Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things.

Bella Martin is a design practitioner and independent user experience consultant. After contributing to award-winning design projects for Microsoft Research, the U.S. Postal Service, GlaxoSmithKline and Allstate Financial, she now invests much of her time consulting for organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods. She lives in Atlanta, Georgia.