The Soul of the Corporation: How to Manage the Identity of Your Company. Hamid Bouchikhi, John R. Kimberly. Pearson Prentice Hall.

The Soul of the Corporation: How to Manage the Identity of Your Company Book Cover The Soul of the Corporation: How to Manage the Identity of Your Company
Hamid Bouchikhi, John R. Kimberly
Pearson Prentice Hall
September 30, 2007

We live in a new age of identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company’s identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company’s identity, and then take control of it and leverage it for long-term adaptation and success.

Drawing on real-life stories from the world’s most prominent companies, the authors show how identity can be an extraordinarily valuable asset – and how, if not properly managed, it can become a huge liability. Discover how your firm’s identity is related to – and different from – its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company’s soul… How to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands… But above all, how to lead and inspire in this new age of identity.

  • Master your company’s “I*Dimension” – new tools for leveraging identity for competitive advantage
  • Manage the tensions that shape your company’s identity – convergent vs. divergent, internal vs. external, designed vs. emergent, sameness vs. uniqueness
  • Overcome the dark, dysfunctional side of identity – minimize narcissism, conflict, drift, and fragmentation
  • Protect what’s precious, change what needs to change – managing identity through M&As, spin-off’s, alliances, and unrelenting change

Hamid Bouchikhi is a professor of strategy and management at ESSEC Business School in France. His areas of research include entrepreneurship, organizational identity, and managerial innovation. Bouchikhi is also founder and Academic Director of ESSEC Ventures. He has collaborated with several public and private sector organizations in management development. He holds a Ph.D. in Management from Paris Dauphine University.

John R. Kimberly is Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the University of Pennsylvania’s Wharton School. He is also Executive Director of the Wharton/INSEAD Alliance, an innovative global business research and education venture. His areas of research include organizational design and change, institutional creation, health policy, and managerial innovation. He has consulted with organizations ranging from the Organization for Economic Cooperation and Development to the U.S. Congress’s Office of Technology Assessment. He holds a Ph.D. and M.S. from Cornell and a B.A. from Yale.