Pearson FT Press
September 3, 2009
The world’s most exciting, fastest-growing new market? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world’s poorest people escape poverty.
It is being done – profitably. Whether you’re a business leader or an anti-poverty activist, business guru Prahalad shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets.
In the book and accompanying CD videos, Prahalad presents…
- Why what you know about BOP markets is wrong – A world of surprises – from spending patterns to distribution and marketing
- Unlocking the “poverty penalty”
- The most enduring contribution to your company can make – Delivering dignity, empowerment, and choice – not just products
- Corporations and BOP entrepreneurs – Profiting together from an inclusive new capitalism
C. K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world’s leading companies.
Prahalad’s groundbreaking article, “The End of Corporate Imperialism,” won the 1998 McKinsey Prize as the year’s best. C. K. co-authored several important papers and articles, including “The Fortune at the Bottom of the Pyramid,” which have helped launch a global movement toward private-sector solutions for global poverty.
His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co–authored the global business best-seller Competing for the Future.