Macrowikinomics: Rebooting Business and the World. Don Tapscott, Anthony D. Williams. Viking.

Macrowikinomics: Rebooting Business and the World Book Cover Macrowikinomics: Rebooting Business and the World
Don Tapscott, Anthony D. Williams
September 28, 2010

In their 2007 best-seller, Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors – one where people with drive, passion, and expertise take advantage of new web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in more than a dozen fields – from finance to health care, science to education, the media to the environment – we have reached a historic turning point: cling to the old industrial era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You’ll meet innovators such as:

  • An Iraq veteran whose startup car company is “staffed” by over 4,500 competing designers and supplied by microfactories around the world;
  • A microlending company where 570,000 individuals help fund new ventures – from Angola to Vietnam;
  • An online community for people with life-altering diseases that also serves as a large-scale research project;
  • An astronomer who is mapping the universe with the help of 250,000 citizen scientists.

Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.

Don Tapscott is an entrepreneur and internationally sought consultant on business strategy and society in the digital age. He is Chairman of the think tank nGenera Insight and an adjunct professor at the Rotman School of Management, University of Toronto. Macrowikinomics is his fourteenth book.

Anthony D. Williams is a senior fellow with the Lisbon Council and a strategic advisor to governments, international institutions, and Fortune 500 firms. Both authors live in Toronto.