October 15, 2009
What can we learn from the ways great designers think? In Glimmer, Warren Burger, in collaboration with internationally celebrated Canadian designer Bruce Mau, revolutionizes our understanding of design by showing that this multifaceted practice is about much more than just style.
In the cutting-edge studios of Mau and other visionaries, everything is ripe for reinvention. The formerly distinct principles of graphic, product, and social design are undergoing “smart recombinations” – including the ways businesses function, children learn, and communities thrive. Using improved technology and user-friendly principles like “ask stupid questions,” “make hope visible,” “embrace constraints,” and “begin anywhere,” designers are improving how we think, work, and live. And in the growing grassroots “glimmer movement,” ordinary people are confronting ordinary problems like burned fingers, wrenched backs, and mixed-up pills with those guiding principles, and producing ingenious new solutions.
In a time of anxiety and retrenchment, this hopeful yet practical book illuminates “the glimmer of possibility and potential – that first spark an innovative idea of a life-changing plan.” According to Berger, “this faint light is all around us and also within us, if we can learn to recognize and nurture it.” The best designers already know how to transform that glimmer into the glow of creation and innovation – and with Glimmer we’ll all be inspired to do the same.
Warren Burger is an award-winning journalist and author who is written for the New York Times Magazine, Wired, GQ, Reader’s Digest, the Los Angeles Times Magazine, Business 2.0, and New York magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted. He is also the creator and editor of One, an acclaimed national magazine concentrating on advertising and design.