Electrifying America: Social Meanings of a New Technology, 1880-1940. David E. Nye. MIT Press.

Electrifying America: Social Meanings of a New Technology, 1880-1940 Book Cover Electrifying America: Social Meanings of a New Technology, 1880-1940
David E. Nye
MIT Press
November 29, 1990

How did electricity enter everyday life in America? Using Muncie, Indiana – the Lynds’ now iconic Middletown – as a touchstone, David Nye explores how electricity seeped into and redefined American culture. With a eye for telling details from archival sources and a broad understanding of cultural and social history, he creates a thought-provoking panorama of a technology fundamental to modern life.

Emphasizing the experiences of ordinary men and women rather than the lives of inventors and entrepreneurs, Nye treats electrification as a set of technical possibilities that were selectively adopted to create the streetcar suburb, the amusement park, the “Great White Way,” the assembly line, the electrified home, and the industrialized farm. He shows how electricity touched every part of American life, how it became an extension of political ideologies, how it virtually created the image of the modern city, and how it even pervaded colloquial speech, confirming the values of high energy and speed that have become hallmarks of the twentieth century. He also pursues the social meaning of electrification as expressed in utopian ideas and exhibits at world’s fairs, and explores the evocation of electrical landscapes in painting, literature, and photography.

Electrifying America combines chronology and topicality to examine the major forms of light and power as they came into general use. It shows that in the city electrification promoted a more varied landscape and made possible new art forms and new consumption environments. In the factory, electricity permitted a complete redesign of the size and scale of operations, shifting power away from the shop floor to managers. Electrical appliances redefine domestic work and transform the landscape of the home, while on the farm electricity laid the foundation for today’s agribusiness.

David E. Nye teaches American history at the University of Copenhagen. He has published books on Henry Ford and Thomas Edison, as well as Image Worlds, a study of photography and corporate identities at General Electric.