Drive: The Surprising Truth About What Motivates Us. Daniel H. Pink. Riverhead Books.

Drive: The Surprising Truth About What Motivates Us Book Cover Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink
Riverhead Books
December 29, 2009

Most of us believe that the best way to motivate ourselves and others is with external rewards like money – the carrot-and-stick approach. That’s a mistake, Daniel H. Pink, says in Drive: The Surprising Truth about What Motivates Us, his provocative and persuasive new book. The secret to high performance and satisfaction – at work, at school, and at home – is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does – and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that’s precisely the wrong way to motivate people for today’s challenges. In Drive, he examines the three elements of true motivation – autonomy, mastery, and purpose – and offers smart and surprising techniques for putting these into action. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideas – the rare book that will change how you think and transform how you live.

Daniel H. Pink is the author of A Whole New Mind, a long-running New York Times and Business Week bestseller that has been translated into twenty languages. Besides writing two other bestselling books, The Adventures of Johnny Bunko and Free-Agent Nation, Pink has contributed to The New York Times, Harvard Business Review, Fast Company, and Wired. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace. Pink lives in Washington, D.C., with his family. He invites readers to e-mail him at