April 28, 2001
Marshall McLuhan – whose path-breaking insights about the impact of media have been compared in importance to the work of Darwin, Einstein, and Freud – died at the threshold of the digital age in 1980.
Paul Levinson – author of The Soft Edge – delves into the lessons McLuhan holds for the new millennium. His seminal book highlights and explains the truly prophetic nature of McLuhan’s theories. Levinson shows us why and how the “Wired” generation is now turning to McLuhan’s work to better understand the global village in the digital age. We see how the Internet, in which every computer is a center for producing as well as obtaining information, is the true embodiment of McLuhan’s vision of decentralization. Levinson explores the consequences of this revolution on everything from publishing to politics, where the “gatekeepers” of old are giving way to new modes of doing business.
Paul Levinson’s treatment of the economic, psychological, social, and cultural consequences of the digital revolution – buttressed by examples from headlines and motion pictures and websites, meticulously researched as well as informed by personal correspondence from McLuhan, supported by a grasp of media theory and philosophy that spans the centuries – truly makes Levinson the new McLuhan for our age.
Paul Levinson is President and founder of Connected Education, offering graduate courses on the Internet for more than a decade. He is the author of The Soft Edge (Routledge, 1997), Mind at Large (1988), Electronic Chronicles (1992) and Learning Cyberspace (1995). His science fiction stories have been nominated for Hugo, Nebula, and Sturgeon awards. He is Visiting Professor of Communications at Fordham University in New York City.