Adapt: Why Success Always Starts with Failure. Tim Harford. Bond Street Books.

Adapt: Why Success Always Starts with Failure Book Cover Adapt: Why Success Always Starts with Failure
Tim Harford
Bond Street Books

In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems of our lives. When faced with complex situations, we have all become accustomed to looking toward leaders to set out a plan of action and blaze a path to success. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinion, the world has become for too unpredictable, and profoundly complex. Instead, we must learn to adapt.

Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial and error in tackling terrorism, climate change, poverty, and financial crisis – as well as in fostering innovation and creativity in our business and personal lives.

Taking us from corporate boardrooms to the deserts of Iraq, Adapt clearly explains the necessary ingredients for turning failure into success. It is a breakthrough handbook for surviving – and prospering – in our complex and ever-shifting world.

Tim Harford is the Undercover Economist and Dear Economist columnist for the Financial Times. His writing has also appeared in Esquire, Forbes, New York magazine, Wired, The Washington Post, and The New York Times. His previous books include The Undercover Economist and The Logic of Life. Harford presents the popular BBC radio show More or Less and is a visiting fellow at London’s Cass Business School. He is the winner of the 2006 Bastiat Prize for economic journalism and the 2010 Royal Statistical Society award for excellence in journalism.