The Genius of the Beast: A Radical Re-Vision of Capitalism. Howard Bloom. Prometheus Books.

The Genius of the Beast: A Radical Re-Vision of Capitalism Book Cover The Genius of the Beast: A Radical Re-Vision of Capitalism
Howard Bloom
Prometheus Books
November 24, 2009

Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new dark age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009.

Visionary thinker Howard Bloom has a radically new answer in The Genius of the Beast, the author of the acclaimed books The Lucifer Principle and Global Brain insists that Western civilization has only begun to realize its full potential. Bloom argues that there’s a hidden mandate beneath the surface of capitalism: “It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings.” Bloom sees crisis as opportunity, opportunity for the whole human race.

In more than seventy short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs. The Genius of the Beast takes the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call Western civilization. Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we produce material miracles based on immaterial things – passion, persistence, and fantasy. Bloom shows that what many regard as the end is just beginning. The beginning of something you’ve never before imagined.

The Genius of the Beast‘s brilliant, inspirational rush of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding, understanding that can literally redefine what it means to be a human being.

Howard Bloom has been called “the Einstein, Darwin, Newton, and Freud of the 21st century” and “the next Steven Hawking.” He is the author of two acclaimed books, The Lucifer Principle: A Scientific Expedition into the Forces of History and Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century. Those books have won praise from the New Yorker, the Washington Post, the Boston Globe, Wired, Foreign Affairs, and numerous other publications. A recent visiting scholar at New York University, Bloom is the founder of the International Paleopsychology Project, founder of the Space Development Steering Committee (a group that includes astronauts Buzz Aldrin and Edgar Mitchell), executive editor of the new Paradigm book series, and a founding board member of The Epic of Evolution Society. He has appeared on Good Morning America, The CBS Morning News, CBS Nightwatch, the BBC, and over a hundred other media outlets.