Deming’s Profound Changes: When Will the Sleeping Giant Awaken? Kenneth T. Delavigne. PTR Prentice Hall.

Deming's Profound Changes: When Will the Sleeping Giant Awaken? Book Cover Deming's Profound Changes: When Will the Sleeping Giant Awaken?
Kenneth T. Delavigne
PTR Prentice Hall
May 30th 1994

This book was designed to help readers understand the differences between modern management practices and those taught by Dr. W. Edwards Deming. Beginning with the foundations of modern management, Delavigne and Robertson examine the influences (identified as neo-Taylorism) which have shaped managers and organizations over the past 100 years.

With an axiomatic approach to summarize the similarities and differences between neo-Taylorism and Deming’s philosophy, readers come away with a more in-depth appreciation for why so many organizations fail in their struggle to achieve high levels of profitability and many simply fail to survive. By keeping an open mind, readers can learn how Deming’s philosophy could help them to answer questions such as:

  • Why isn’t the management approach we’re using more effective?
  • Why hasn’t the quality program we’ve installed improved our business?
  • How should we work to improve our processes?
  • How do we choose the right approach to provide a quality product/service/output?

Until he moved to California three years ago, Kenneth Delavigne spent half of his life in New York where he worked for IBM in a variety of positions. At IBM, he spent 12 years in the quality area – as an instructor and advisor on process improvement, and internal assessor of development processes, and as a course developer and instructor in IBM’s Quality Institute.

Mr. Delavigne became involved in IBM’s company-wide quality program that began in 1981. He first attended Dr. Deming’s four-day seminar in 1982, and immediately became one of Deming’s students. Over the years he maintained close contact with Deming, attended his lectures at NYU, and wrote papers which Deming reviewed. He attended Deming’s seminar again in 1988, and in 1989 accompanied Deming on a consulting trip with General Motors. During this time, Mr. Delavigne wrote several quality-related papers as internal IBM technical reports.

Shortly after moving to the Bay Area, Mr. Delavigne met Dr. Perry Gluckman and was influenced by his unique perspectives on Deming’s philosophy. Since mid-1992, Mr. Delavigne has been an independent consultant and teacher and quality methods, and has assisted Dr. Deming in teaching his four-day seminars.

J. Daniel Robertson’s career  spans 21 years of experience as an engineer and manager of high tech manufacturing and customer service operations in California’s Silicon Valley. He was first exposed to Dr. Deming’s theories in 1980 and was guided by Dr. Perry Gluckman in applying the philosophy to both production and administrative processes. Since 1982, Mr. Robertson has worked at 3Com Corporation, a global data networking company which has grown from $16 million in yearly revenue to over $700 million. From 1984 to 1989, Mr. Robertson applied Deming’s teachings and built a high-volume manufacturing organization. He also led the development of several in-house quality training courses based on Deming’s theories and attended his second Deming seminar in 1988.

In 1989, Mr. Robertson worked with a small group of associates to establish the “Bay Area Deming Users Group,” which brings 50 to 60 Deming-trained consultants and business/government/education practitioners to a monthly forum for learning and understanding Deming’s philosophy and system of profound knowledge.

Today, Mr. Robertson is still an active practitioner of Deming management philosophy as a manager within 3Com Customer Services Organization, where continuous improvement teams have been established to focus on the timely repair and return of customers’ products.