Dancing with the Tiger: Learning Sustainability Step by Natural Step. Brian Nattrass, Mary Altomare. New Society Publishers.

Dancing with the Tiger: Learning Sustainability Step by Natural Step Book Cover Dancing with the Tiger: Learning Sustainability Step by Natural Step
Brian Nattrass, Mary Altomare
New Society Publishers
June 1, 2002

Few organizations have been as influential as The Natural Step in empowering and inspiring people to design a more sustainable world. Adopted by a growing number of major companies, universities, municipalities, and governments around the world, The Natural Step framework for sustainability incorporates the definition of four system conditions essential for the maintenance of a healthy relationship between human society and the rest of nature, together with a robust methodology for how to apply them strategically. Written by two of the world’s experts on the application of this framework in the implementation of sustainable business practices, Dancing with the Tiger presents original case studies highlighting its use by some of the most successful companies and communities in North America, including:

  • Nike: its struggles, setbacks, and victories on the road to sustainability;
  • Starbucks: the tension of model and corporate responsibility with rapid growth;
  • CH2M HILL: the challenge of integrating sustainability in a global engineering firm;
  • Whistler: grappling with the paradox of sustainability in a high profile resort town;

– as well as Norm Thompson Outfitters, Rejuvenation, Victor Innovatex, the city of Seattle, British Columbia Buildings Corporation, and other innovative organizations.

Following on the success of The Natural Step for Business by the same authors, Dancing with the Tiger takes a deeper look at the skillful steps required to achieve real movement toward more sustainable business practices and corporate responsibility. It will be of special interest to business people, government officials, and students of business, organizational development, the environment, and public policy.

Dr. Brian Nattrass and Mary Altomare are internationally recognized authorities on the strategy, learning, and implementation of sustainable business practices and corporate responsibility. They advise Fortune 500 companies, municipalities, and various levels of government across the United States and Canada on their paths to sustainability. They alternate as directors of The Natural Step International (TNSi)  in Stockholm, are directors of The Natural Step Canada, and are cofounders of the Western Institute for Sustainable Development &  Management (WISDM) in collaboration with the Learning Strategies Group at Simon Fraser University in Vancouver. Nattrass and Altomare are the authors of the sustainability bestseller,  The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation.