September 18, 2012
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you promised, customers can seize control of the brand message, spreading their disappointment and frustration faster than you can keep up.
To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.
Connected companies have the advantage, because they learn and move faster than other competitors. While others analyze risk, they seize opportunities. While others work in isolation, they link into networks of possibility and expand their influence.
In The Connected Company, we examine what they’re doing, how they are doing it, and why it works. And we show you how your company can use the same principles to adapt – and thrive – in today’s ever-changing global marketplace.
Dave Gray, SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His previous book Gamestorming (O’Reilly), has sold more than 50,000 copies and has been translated into 14 languages.
Thomas Vander wal, Principal, InfoCloud solutions, advises companies on social business, digital content, and personal-to-social information. He is on the steering committee of the Web Standards Project, helped found the Information Architecture Institute, and coined the term “folksonomy.”
Dachis Group designs, develops, manages, and measures the social business performance of global brands, through a combination of big data social analytics, SaaS-based social intelligence data services, and the world’s leading social business solutions group.