December 23, 2002
Strategic leadership is one of the most used and abused phrases in today’s corporate lexicon. The Art and Discipline of Strategic Leadership removes the theory and guesswork to reveal strategic leadership for what it really is: guiding an organization to establish a framework within which it will make choices to determine its future nature and direction.
In this thoughtful and pragmatic book, strategic advisors Mike Freedman and Benjamin Tregoe draw on their extensive global experience with leading consulting firm Kepner-Tregoe. Along with examples of successfully implemented approaches from Hallmark International, British Airways, Lockheed Martin, the Bank of Ireland, and many others, they outline a five-phase plan executives can use to:
- Gather and analyze intelligence, craft a strategic vision, develop implementation plans, take action, and monitor results
- Secure consistency and strategic decision-making throughout the organization
- Dodge the currently popular – but potentially fatal – trend toward strategic short-termism
As you read these words, your competitors are formulating their own strategies and adopting and adapting your most innovative ideas for their own purposes – to trump your products, steal your customers, and capture your place in the value chain. Your defense? Accept the inevitable obsolescence of your current thinking, formulate and implement a self-renewing strategy, and regain the upper hand in the battle for competitive survival.
Today’s uncompromising environment leaves you little choice. Every day, with every decision you make, you must improve your firm’s strategic performance. Let The Art And Discipline of Strategic Leadership introduce you to a disciplined approach to creating and implementing results-based strategy by providing tools and techniques for you and your team to discard outmoded standards, think the unthinkable, and implement a fluid and flexible strategy to drive extraordinary business results.
Mike Freedman is president of the worldwide strategy practice of consulting company Kepner-Tregoe, Inc. Freedman has lived and worked in Europe, North America, Asia, and the Middle East, and has written numerous articles on strategy. He serves on the editorial board of the journal Strategic Direction.
Benjamin B. Tregoe is the cofounder of Kepner-Tregoe, Inc., a management-consulting firm with headquarters in Princeton, New Jersey. He is the author or co-author of numerous books, including the management classic The Rational Manager, and its sequel, The New Rational Manager.