January 15, 2010
One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there is yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies.
James Carlopio is Associate Professor of Management, Faculty of Business, Technology and Sustainable Development, Bond University, Gold Coast Australia and the former Director of the Center for Executive Education. He is the author of four books and has worked with organizations across the U.S., Australia, Asia, and Europe.