June 15, 2009
Though reflecting on how today’s conditions become tomorrow’s realities is vital, anticipating what is to come next is not easy. This book is about foresight – that is the principles, methods, and techniques businesses can use for looking into the future and trying to influence what is to come next. Given uncertain outcomes, what strategies should businesses adopt? The book provides guidance on how to think systematically about constructing scenarios in a number of important areas including demography, security, politics, macro-economics, energy, the environment, and technology.
Alfred A. Marcus is the Spencer Chair in Strategy and Technological Leadership in the Carlson School and the Center for Technological Development and Leadership at the University of Minnesota.