June 15, 2011
Minitrends are trends that are already emerging, and that promise to become significantly important within the next two to five years, but which are not widely recognized or appreciated.
- How and where to search for Minitrends
- How to evaluate the business attractiveness of a Minitrend
- How to develop an effective mini trend exploitation scheme
- How to turn the scheme into a profitable business opportunity
The book also presents analyses of nine attractive Minitrends in terms of background, current trends, and business opportunities.
Launching into a Minitrend Adventure allows you to utilize and express your imagination, perceptiveness, originality, logic, innovative nature, and basic good sense. It provides you a way to distinguish yourself from competitors and colleagues and assists you in “living your bliss.”
Dr. John H. Vanston is Chairman of Technology Futures, Inc. (TFI), which he founded in 1978. He has extensive experience in trend analysis and exploitation, technology forecasting, and business management. At TFI, John has conducted analyses of emerging technologies for a wide range of commercial, government, and academic organizations. Earlier, John was a professor of nuclear engineering at the University of Texas at Austin and a Lieutenant Colonel in the U.S. Army.