Just Start: Take Action, Embrace Uncertainty, Create the Future. Leonard A. Schlesinger, Charles F. Kiefer. Harvard Business Review Press.

Just Start: Take Action, Embrace Uncertainty, Create the Future Book Cover Just Start: Take Action, Embrace Uncertainty, Create the Future
Leonard A. Schlesinger, Charles F. Kiefer
Harvard Business Review Press
March 20, 2012

In a world where it’s more difficult to plan your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s one everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly minted graduate. The first step, say the authors of this book, is this: “Just start.” In other words, take action now and learn as you go.

Written by a trio of seasoned business leaders, Just Start combines fascinating research with proven practices to deliver a reliable method for helping you advance toward your goals – despite the uncertainty that is all too common today. Babson College President Leonard Schlesinger, organizational learning expert Charles Kiefer, and veteran journalist Paul B. Brown chair their own deep and varied experiences and draw from a source where striving amid constant ambiguity actually works: the world of serial entrepreneurship. In this world, people don’t just think differently – they act differently, as well.

Using this novel approach, Just Start will help you:

  • Determine the best strategy and tactics when the future is unclear
  • Minimize financial risk in every decision you make
  • Attract like-minded people to what you want and do (and learn why this is important)
  • Understand why “Act. Learn. Build so you can Act again” is the best course of action when facing the unknown

So throw out your forecasting tools and shrug off that nagging frustration that comes with constant uncertainty. Just Start distills for you the very essence of what makes people successful in today’s volatile environment. This book is your guide to achieving your goals – whether your project is professional or personal, or somewhere in between.

Leonard A. Schlesinger is the twelfth president of Babson College, widely recognized as the world’s leading educational institution for entrepreneurship. He formerly served as vice chairman and chief operating officer of Limited Brands. Charles F. Kiefer is president of Innovation Associates and a regular advisor to global companies on leveraging the human side of their enterprises. Paul B. Brown is a long-time contributor to the New York Times and a former writer and editor for Businessweek, Financial World, Forbes, and Inc.