Future, Inc.: How Businesses Can Anticipate and Profit from What’s Next. Eric Garland. AMACOM.

Future, Inc.: How Businesses Can Anticipate and Profit from What's Next Book Cover Future, Inc.: How Businesses Can Anticipate and Profit from What's Next
Eric Garland
December 14, 2006

Every year, companies spend millions of dollars to “future-proof” their businesses. Those that have the ability to analyze and understand how impending changes in the economy, politics, and society will affect their business have managed to turn uncertainty into opportunity and succeed brilliantly. Conversely, those that have ignored or underestimated new trends run the risk of losing money, customers, and ultimately their competitive edge. The overwhelming world of tougher competition, constant change, and fickle consumers has made getting a jump on the future more crucial than ever. Starting now, leaders need to anticipate not just the future of their company, but the future of everything. While no one is clairvoyant, you can be proactive, and must be progressive to succeed. Now, for the first time, the invaluable techniques employed by top-level futurists can be yours.

Future, Inc. will help businesses of every size develop a cogent vision, examine their assumptions about future trends, detect potential threats and opportunities, assess how new possibilities can be transformed into opportunities, and bring the future into focus. Fortune 500 companies have the resources to hire Erik Garland to advise them about what the future holds. Now – in Future, Inc. – he will show you how you yourself can spot critical trends.

You will discover how to:

  • Use the tools of professional futurists to analyze what things will look like down the road
  • Determine what is real change and what is just media hype
  • Gain a deeper perspective of how change in the rest of the world will affect you and your business
  • Use current information in the best way possible in forecasting the future
  • Anticipate the true implications of future trends
  • Be ready to react quickly to whatever happens

Filled with examples of companies that gain tremendous advantage from their foresight, Future, Inc. will enable you to anticipate the future with confidence.

Erik Garland is a professional futurist. Garland has provided insight on the future of agriculture, energy, nanotechnology, healthcare, and information technology for such world-class companies as General Motors, Coca-Cola, Nestlé, Siemens, Eli Lilly, and several government agencies around the world.