Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game. Yves Doz, Mikko Kosonen. FT Press.

Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game Book Cover Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game
Yves Doz, Mikko Kosonen
FT Press
April 13, 2008

If you want to be a winning business today, you have to learn a new competitive game: the fast strategy game. It’s no longer enough to formulate a strategy, then sit back for a couple of years and wait for the results to come in. You have to be constantly alert to emerging trends and market shifts and more importantly, you need to be able to react to them, quickly and effectively. You need strategic agility.

Strategically agile companies know how to make fast turns and transform themselves without losing momentum. Their management teams are permanently poised to take advantage of change and disruption. Whereas some companies, even previously successful ones, are knocked sideways by change, those with strategic agility positively welcome it and are able to use it to their best advantage.

So what separates the winners from the losers in the fast strategy game? How are winning companies led? How are they organized? How do they make decisions? Drawing on research and interviews with large, household and companies, Fast Strategy answers these questions. Discover how you can come out on top in the fast strategy game.

Yves Doz is the Timken Chaired Professor of Global Technology and Innovation at INSEAD and a Professor of Strategic Management. He is also a Visiting Professor at the Helsinki School of Economics. Yves has taught at Harvard Business School, Stanford’s Graduate School of Business and Aoyama Gakin University in Tokyo. He has researched and published widely on the strategy and organization of multinational companies. His previous books include The Multinational Mission, with C.K. Prahalad and From Global to Metanational, with Jose Santos and Peter Williamson.

Yves also has wide-ranging business experience and has consulted for many major corporations, advising them on the development of new growth opportunities and designing and implementing competitive revitalization programs.

Mikko Kosonen is currently Executive Vice President of the Finnish Innovation Fund. Prior to this he held several senior executive positions at Nokia since joining the company in 1984, most recently as the head of strategy and CIO for Nokia Corporation from 1997 to 2005. Mikko has lectured extensively in Finland and abroad on strategic renewal based on his experiences as Nokia leader and business scholar.

He is Vice Chairman of the Finland Post Board of Directors and has served on several advisory boards, including Hewlett Packard, the Center for Knowledge and Innovation Research and the Finnish Association of Business Administration.