St. Martin's Press
December 23, 2014
The most revered business icons of the last few decades are bold risk-takers – from Richard Branson and Steve Jobs to Jeff Bezos and Elon Musk. Yet in today’s stock market-driven economy, companies are playing it safe, with too many leaders focused on cost-cutting and short-term gains, rather than growth and value creation. The result is a static business culture that generates forgettable results, even as the world demands superior solutions. The Risk Factor shows companies and organizations how to get back in the game, using risk is a strategic tool to foster innovation, attract new talent, and inspire investment.
Deborah Perry Piscione takes a comprehensive look at this crucial, undervalued leadership skill, and shows how companies can support risk-taking across the enterprise. She explores the mindsets of the great risktakers behind companies like Netflix, Amazon, Google, Salesforce, Qualcomm, NetApp, Intuit, Tesla, and many more, and distills lessons for both newer entrepreneurs and established firms. She chronicles their provocative new approaches to leadership, corporate culture, talent development, and smart work, as well as innovation processes that engage the talents of the entire organization.
In today’s high-speed marketplace, it takes bold moves to get noticed – and The Risk Factor shows you how to use every asset you have to beat your competitors.
Deborah Perry Piscione is a principal and cofounder at Vorto Consulting, a Silicon Valley-based boutique consulting firm dedicated to enabling companies to innovate and grow. She is also the author of the New York Times bestselling book Secrets of Silicon Valley, and an Internet entrepreneur, board advisor, and nationally recognized speaker. A former congressional and White House staffer, she spent over a decade as a media commentator on CNN, CNBC, MSNBC, ABC, NBC, Fox News, PBS, and NPR programs, and her work has been covered in The New York Times, The Wall Street Journal, The Economist, and Forbes.