May 10, 2016
Dan Pontefract combines years of experience in research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role.
If all three can come to fruition – if there is a positive interconnection between the three distinct definitions of purpose – the benefit should be felt by employees, teams, the organization, customers, and, perhaps, most importantly, society as a whole. We can refer to this balanced state as the “sweet spot.” When one areas lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy.
The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work. A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable contributor to productivity and success.
An organization centred on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the centre of Pontefract’s work.
Dan Pontefract is the author of Flat Army: Creating a Connected and Engaged Organization and Chief Envisioner of Telus Transformation Office, a future-of-work consulting group that helps organizations enhance corporate culture, leadership, purpose, learning, flexible work styles and collaboration practices.
He is a passionate leader uniquely skilled to ensure an organization can move from traditional cultures to healthier and more engaged ways of working. A renowned speaker, Dan has presented at multiple TED events and also writes for Forbes, Harvard Business Review and The Huffington Post.
Dan and his wife, Denise, I have three young children (called goats) and live in Victoria, Canada.