December 8, 2009
What do the recent successes of Amazon.com, Wikipedia, IBM, and Novartis AG have in common with the behaviour of insects?
What does it take to throw a successful party?
How can we make better decisions in our personal, social, and working lives?
You might Not guess it, but new lessons from the study of nature suggest that answers to those questions lie in a better understanding of swarm intelligence.
The modern science of complexity has revealed how fish, birds, bees, and ants you swarm intelligence to guide group movements and to help in the search for food and shelter. Used by humans, swarm intelligence capitalizes on the diversity of our families, our groups of friends, our business contacts, and are social acquaintances to help us make better decisions. In The Perfect Swarm, Len Fisher shows how we can use swarm intelligence to start a craze, to work better in committees and get more from our social networks, or even to no one we should change our minds.
Humorous and enlightening, The Perfect Swarm reveals how complexity arises from natures simple rules, and how we can use their awesome power to untangle the frustrating complexities of life and are evermore chaotic world.
Len Fisher, Ph.D., is author of Rock, Paper, Scissors; Weighing the Soul; and How to Dunk a Doughnut, which was named Best Popular Science Book of the Year by the American Institute of Physics. His work has been featured in Newsweek, the Washington Post, and Scientific American. He lives in Wiltshire, England, and Blackheath, Australia.