Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks. Peter A. Gloor. Oxford University Press.

Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks Book Cover Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks
Peter A. Gloor
Oxford University Press
January 5, 2006

Swarm Creativity introduces a powerful new concept – collaborative innovation networks, or COINs. Its aim is to make the concept of COINs as ubiquitous among business managers as any other methodology to enhance quality and competitive advantage. The difference, though, is that COINs are nothing like other methodologies. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal – and innovation – by sharing ideas, information, work. It is no exaggeration to state that COINs are the most productive engines of innovation ever.

COINs have been around for hundreds of years. Many of us have already been part of one without knowing it. What makes COINs so relevant today, though, is that the concept has reached its tipping point – thanks to the Internet and the World Wide Web. This book explores why COINs are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurtured them, and provides tools for building organizations that are more creative, productive, and efficient by applying principles of creative collaboration, knowledge sharing, and social networking. Through real-life examples in several business sectors, the book shows how to leverage COINs to develop successful products in R&D, grow better customer relationships, establish better product management, and build higher-performing teams. In short, this book answers four key questions: Why are COINs better and innovation? What are the key elements of COINs? Who are the people that participate in COINs, and how do they become members? And how does an organization transform itself into a Collaborative Innovation Network?

Peter A Gloor is a research fellow at both the Center for Coordination Science at MIT Sloan School of Management and the Center for Digital Strategies at Dartmouth University’s Tuck School of Business, exploring Collaborative Innovation Networks. Until the end of 2002, Gloor was a partner with Deloitte Consulting, leading its e-business practice for Europe; before that he was a Partner with Price Waterhouse Coopers and the section leader for Software Engineering at Union Bank of Switzerland.