W. W. Norton & Company
August 23, 2010
Networks rule the world. Take an organization of any kind: a corner shop, a new venture, the United Nations, Google, the place you were, even a gang of drug traffickers. They are all networks, with their own rules.
But they don’t function in the same way. We all have strong links to people: relationships with individuals around us, such as the friends, family and work colleagues whom we see every day. Yet, surprisingly, it is the weak links that hold the most power. Acquaintances, friends of friends, random encounters – all can put us in touch with new, different worlds that bring big breaks or are unexpected sources of happiness.
As the world becomes more densely populated, the connections between us are expanding an ever more intricate ways. How does this affect us in business and in life? And how can we make the most of these connections was to mark
Superconnect examines how the successful and fortunate behave – and shows that if you want to become one of them, you have to play by the network rules.
Richard Koch has written or cowritten twenty books on ideas, business strategy and society. Chief among them is The 80/20 Principle, a major international bestseller that has been translated into thirty-one languages. He is also a highly successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo, and Betfair. He was formally a partner of Bain & Company and cofounder of LEK Consulting. He is British and lives in Portugal.
Greg Lockwood is a venture investor specializing in businesses that connect people. He was involved in the formation of Sunrise, a telecom operator in Switzerland, and has invested in businesses such as BullionVault, Fotocommunity and Betfair, where he was formerly chairman. He is Canadian and lives in London, England. This is his first book.