May 30, 2013
All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision-making to one question: What will keep me safest?
Lying low, sucking up, procrastinating, and doing a good enough job may help keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.
New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State to the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.
Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.
Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State – focus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.
Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen the revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and hundred percent more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them and create the future they want.
Ultimately SmartTribes will help you and your team achieve optimal performance and engagement – brilliance – and leave competitors in the dust.
Christine Comaford is a thought leader who helps midsized and Fortune 1000 companies navigate growth and change, an expert in human behaviour and applied neuroscience, and the bestselling author of Rules for Renegades. Bill Gates calls her “super high bandwidth.” Bill Clinton has thanked her for “fostering American entrepreneurship.” Newsweek says, “By reputation, Christine is the person you want to partner with.”
During her diverse career, she has consulted to two White Houses, has built and sold five of her own businesses, and is helped more than fifty clients exit their businesses at record high valuations. She writes of leadership: for Forbes.com and is frequently quoted in the business and technology media. She lives in the hills north of San Francisco.