Repeatability: Build Enduring Businesses for a World of Constant Change. Chris Zook, James Allen. Harvard Business Review Press.

Repeatability: Build Enduring Businesses for a World of Constant Change Book Cover Repeatability: Build Enduring Businesses for a World of Constant Change
Chris Zook, James Allen
Harvard Business Review Press
March 6, 2012

Is radical reinvention the key to winning in today’s fast-paced world? Judging by the results of some of the worlds best performing companies, no.

In Repeatability, Chris Zook and James Allen – leaders of Bain & Company’s influential Strategy practice – warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a “repeatable business model” that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.

Building on a multiyear study of more than two hundred companies, Zook and Allen show how some of the world’s best-known firms combining core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include:

  • Apple
  • Danaher
  • DaVita
  • IKEA
  • NIKE
  • Olam
  • Tetra Park
  • Vanguard

CEOs, senior executives, editors, and investors all need to read this book. It’s the new blueprint for reaching the top – and staying there.

Chris Zook is a partner at Bain & Company and cohead of Bain’s Strategy practice,  where his work focuses on helping companies find their next wave of profitable growth. He is the author of the best-selling business books Profit from the Core, Beyond the Core, and Unstoppable.

James Allen is a partner in Bain & Company’s  London office and cohead of Bain’s Strategy practice. is co-author of Profit from the Core and is a frequent speaker at the World Economic Forum and other conferences.