January 1, 1993
Gifford & Elizabeth Pinchot confront head-on the key organizational issues that are threatening the very existence of today’s corporations. They sum up why bureaucracy no longer works and show that “bureaucracy is no more appropriate to the information age than serfdom was to the industrial era. Only freedom and community will work.”
In today’s complex and intelligence-intensive world economy, organizations can no longer rely exclusively on the intelligence of those few at the top of the pyramid. The amount of clear thinking required to deal with the multitude of different customer demands, different ethnic cultures, different technological advances, and different possible futures means that everyone in an organization must be involved.
The Pinchots describe the “intelligent organization” – an organization that develops and engages the intelligence, business judgment, and wide-system responsibility of all its members. By using the intelligence of every employee, an organization can respond far more effectively to customers, partners, and competitors.
In exploring how intelligent organizations create the conditions for both freedom of choice and responsibility for the whole, the Pinchots provide a frr-reaching guide to:
- establishing internal free markets
- freedom of enterprise
- liberated teams
- community in the workplace
- equality and diversity
- voluntary learning networks
- democratic self-rule
- multiple sources of authority
- limited corporate government
The Pinchots support the sweeping changes they propose with numerous examples of how these changes are already being implemented in such diverse organizations as AT&T, the Canadian National Railroad, Dupont, Russian entrepreneurial firms, Hewlett-Packard, and the U.S. Forest Service.
Through these pioneering examples, the Pinchots offer tools that people at all organizational levels can use to bring freedom of choice, responsibility for the whole, democracy, and high productivity to formerly bureaucratic organizations.
Gifford & Elizabeth Pinchot have started and run four companies together, worked with more than half the Fortune 100, led school and community reform projects, and collaborated in the writing of their influential book, Intrapreneuring.