Harvard Business Review Press
February 7, 2012
Capitalism changes as new players enter – that much is clear. But this one, seemingly simple insight has the potential to transform the way we understand the global economy.
While we’ve all been standing on the earth (like medieval astronomers), Monitor Talent founder Christopher Meyer and Harvard Business Review editor-at-large Julia Kirby suggest we readjust our sights, find the center of the system, and see what’s really going on.
In Standing on the Sun, Meyer and Kirby explore our evolving economic system – what it means for competition, how we should understand the shift toward stakeholder value, and how the social sector will serve as capitalism’s R&D lab for business models. Along the way, they take us to the new hotbeds of capitalism, from sausage vendors in Southeast Asia to strange hybrid ambulance companies in India to the heart of global multinationals in the United States.
Capitalists have long thrived by adapting their beliefs, assumptions, and practices when their environment changes. Standing on the Sun explores their next challenges and the response is already visible in the world’s digital-native, rapidly growing, emerging economies.
It’s hard to comprehend the true nature of the system when you’re standing in the middle of it. Anyone seeking to understand the emerging shape of capitalism and what that shape means for businesses around the world needs to read – needs to be – Standing on the Sun.
Christopher Meyer is the founder of Monitor Talent, a unit of Monitor Group, and writes frequently on business strategy. Among his past books are Blur: The Speed of Change in the Connected Economy and Future Wealth. Julia Kirby is editor-at-large at Harvard Business Review.