Chain Reaction: How Today’s Best Companies Manage Their Supply Chains for Superior Performance. Robert A. Malone. Kaplan Publishing.

Chain Reaction: How Today's Best Companies Manage Their Supply Chains for Superior Performance Book Cover Chain Reaction: How Today's Best Companies Manage Their Supply Chains for Superior Performance
Robert A. Malone
Kaplan Publishing
September 4, 2007

The rise of Wal-Mart, Dell, IKEA, IBM, UPS, DHL, and FedEx has changed the way consumers and businesses function in America. In Chain Reaction, Robert A Malone takes a look at the successes of these companies and shows how these very different businesses have all come to the same basic plan, leading them to become dominant in their industry.

In this fascinating analysis of supply chain management, learn how Dell manages its relationships with 20,000 different suppliers, Wal-Mart maintains relationships with 61,000 suppliers, and UPS delivers 100 million online tracking requests per day. Malone analyses how these companies have become innovators in the cutting-edge technologies that support their initiatives. You’ll learn how the supply chain evolved and where it’s headed – and how you can implement these vital strategies in your own company.

Whether you want to take your company to the next level or you just love to know how things work, Chain Reaction is the definitive guide on supply chain management.

Robert A. Malone is the logistics editor for and has written columns for Inbound Logistics Magazine and an online column for managing automation for ten years. He co-founded the Variflex Corporation, where he created “a variable speed goods and people mover,” helped design the movement of people and baggage for six airports, performed studies on the interaction of people and traffic at business activity centers, did a study for the US Postal Service that pre-dated electronic tracking and package modularization, and designed ATMs and back branches for Citibank. He has been interviewed by Good Morning America, 60 Minutes, The History Channel, and more. He lives in New York City.