March 24, 2005
Lawyers. Accountants. Radiologists. Software engineers. That’s what our parents told us to be when we grew up. But mom and dad were wrong. The future now belongs to a very different kind of person with a very different kind of mind. The era of “left-brain” dominance – and the information age that it engendered – is giving way to a new world in which artistic and holistic “right-brain” abilities mark the fault line between who gets ahead and who falls behind. That’s the argument at the center of this provocative and original book, which uses the two sides of the brain has a metaphor for understanding the contours of our times.
In the tradition of Emotional Intelligence and Now, Discover your strengths, Daniel H. Pink offers a fresh look at what it takes for individuals and organizations to excel. Drawing on research from around the world, A Whole New Mind reveals the six essential aptitudes – Design, Story, Symphony, Empathy, Play, and Meaning – on which professional success and personal fulfilment now depend. And it includes a series of tools, tips, and hands-on exercises culled from experts to help you sharpen these abilities. This book will expand your mind and enrich your life.
Daniel H. Pink is the author of the acclaimed best-seller Free Agent Nation. A contributing editor at Wired magazine, he has written on work, business, and politics for The New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He also has lectured to corporations, universities, and associations around the world on economic transformation and business strategy, and has analyzed commercial and social trends for dozens of television and radio programs. A former White House speechwriter, Pink lives in Washington, D.C., with his wife and their three children. He invites readers to e-mail him at email@example.com and to visit his website at www.danpink.com.