Harvard Business Review Press
January 7, 2008
The global business landscape is littered with expensive, well-intended strategies that failed. Why?
Often because leaders failed to identify and invest in the full range of the projects required to support those strategies. Even as strategists break their plans into doable chunks, they seldom work with project leaders effectively. Many leaders neglect to revise their company strategic portfolio to fit the demands of their dynamic environment. And they lose touch with strategic initiatives long before outputs are transferred and outcomes are realized in operations.
In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek show you how to overcome these barriers in your organization. The authors identify the six INVEST imperatives that will enable you to do the right strategic projects – and to do those projects right:
- Ideation: Clarify and communicate your company’s purpose, identity, and long-range intention.
- Nature: Align your strategy with your company’s culture and structure.
- Vision: Define clear goals and metrics supporting the strategy.
- Engagement: Through portfolio management, do the right projects required to carry out your strategy.
- Synthesis: Execute projects and programs the right way, in alignment with your portfolio.
- Transition: Move the results of your projects and programs into the mainstream of your company’s operations.
Filled with practical advice and examples from companies as diverse as AT&T, American Power Conversion, and DPR Construction, this new resource shows you how to make strategy happen in your organization.
Mark Morgan is Chief learning Officer at IPSolutions Inc. and the Practice Director of the Stanford Advanced Project Management Program.
Raymond E. Levitt is a professor in Stanford University’s Civil and Environmental Engineering Department and Academic Director of the Stanford Advanced Project Management Program.
William Malek is Strategy Execution Officer for Strategy2Reality LLC, an independent consultant and trainer, and former CEO of IPSolutions Inc. He was the Stanford APM Program Director from 2002 to 2006.