April 14, 2005
Computers generate straight lines. Life generates squiggly ones. That’s why your predictable business strategies never turn out the way you expect. Too many strategy books see the world as if it were a straight line. Serious. Predictable. And deadly dull. This book knows something they don’t. It knows you need to slay dragons and charm snakes in the business world that’s awfully squiggly, but, also, endlessly fun and fascinating. So, this book takes you off the beaten path. Way off.
Here, strategy finally does bite back, at all the boring books and professors you had to stomach to get here. It’ll knock you off your chair and help open your mind… to get past the “straight-line” thinking that can’t be right.
- Dare to be creative, contrarian… Heck, be bold and make your own personal strategy revolution:
- Strategy as a “little black dress” – bringing simplicity and elegance back into strategy formation
- A deep dive inside the strategist’s head – what you can know, what you can’t know, and how to tell the difference
- Seduction, not just deduction – using strategy to treat employees like lovers, not servants
- Strategy with the gloves off, and the halo on – power, intrigue, punch, and serious jeopardy
- And much more… and much less
Henry Mintzberg normally bites back on issues of management, organization, and corporate social responsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Barrett Koehler in the U.S. and Financial Times-Prentice-Hall in Europe was his last book.) He managed to get a Ph.D. degree in management at MIT and is slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University.
Bruce Ahlstrand likes to prospect for strategy gems in unlikely places, from the game of Texas Hold’em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a doctorate from Oxford University and an M.Sc. degree from the London School of Economics. He is a professor of management at Trent University in Ontario, Canada.
Joseph Lampel began his career believing that strategy is the answer but has recently concluded that it might be the answer to the wrong question. Joe was awarded a Ph.D. degree in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into show business. He resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy’s unanswerable questions.
Henry, Bruce, and Joe are also the authors of the best-selling Strategy Safari (Financial Times-Prentice-Hall).