April 15, 2010
Edison famously said the genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world’s problems, and artistic breakthroughs are common, but great execution is rare. As the world’s most productive innovators will tell you, it’s not about ideas. It’s about making ideas happen.
According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues and your community.
As the founder and CEO of Behance, the company on a mission to empower and organize the creative world, Belsky has studied the habits of especially productive individuals and teams across industries. Now, he has compiled the principles and techniques they share, and presents a systematic approach to creative organization and productivity. This book offers powerful – and counterintuitive – practices, such as:
- Generate ideas in moderation (more is not better)
- Act with the conviction to keep momentum and rapidly refine ideas
- Encourage fighting within your team
- Seek competition; it will boost accountability and strengthen your approach
- Reduce bulky projects to just three primary elements
Today more than ever, creative minds have the opportunity to solve problems and even change the world – but only if they can overcome the common obstacles that plague the creative psyche, such as disorganization and perfectionism. While many of us focus on generating and searching for great ideas, Belsky shows why it’s better to develop the capacity to make ideas happen – a capacity that endures over time.
Scott Belsky is a speaker, a writer, and an entrepreneur with a focus on the creative industries. He is the founder and CEO of Behance, he oversees the Behance Network, the world’s leading platform for creative professionals, with millions of visitors every month; The 99%, a think tank and annual conference devoted to execution in creative teams; and Action Method, a popular online/mobile productivity application and line of organizational paper products. He lives in New York City.