The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise. Alpheus Bingham, Dwayne Spradlin. FT Press.

The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise Book Cover The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise
Alpheus Bingham, Dwayne Spradlin
FT Press
April 11, 2011

The Open Innovation Marketplace introduces groundbreaking strategies and models for leveraging the world’s best innovation sources to drive far more value from new products, services, and business models – and do it with far less risk.

Alpheus Bingham and Dwayne Spradlin draw on their pioneering experience building InnoCentive, the leading global platform for open innovation. Writing for CxOs, R&D leaders, and innovation strategists, they show how to dramatically increase the flow of high-value innovations, access innovators you would never hire internally, and successfully integrate external innovation throughout your business.

Through illustrative case studies, Bingham and Spradlin demonstrate open innovation at work in pharmaceuticals, consumer products, software, aeronautics, and beyond. They show how to construct “challenges” that focus innovation and critical business needs, contract breakthrough strategies and solutions, and how to transform your enterprise to do it over and over again.

  • Integrate multiple innovation channels in one high-value framework – How to successfully choose and integrate complementary innovation sources
  • Access the “long tail” of expertise and a whole world of innovators on demand – Tap innovation from an entire planet of creative and passionate problem solvers
  • Gain the breakthrough benefits of a challenge driven enterprise – Virtualize and transform your business for twenty-first century competitiveness
  • Reengineer your organization to enable open innovation and better business practices – Overcome the Not Invented Here (NIH) mentality and unleash your organization’s innovation potential

Alpheus Bingham, Board Member and Cofounder of InnoCentive, spent more than 25 years in R&D with Eli Lilly and Company, where he cofounded e.Lily, from which was launched other ventures that create the advantages of open and networked organizational structures, including InnoCentive, YourEncore, Maaguzi, Indigo Biosystems, Chorus, and Collaborative Drug Discovery. He currently serves on the Board of Directors of InnoCentive and Collaborative Drug Discovery and on the advisory boards of the Center for Collective Intelligence at MIT and the Business Innovation Factory.

Dwayne Spradlin, President and Chief Executive Officer at InnoCentive, was formerly president of Hoovers Online, President and COO of StarCite, Senior Vice President of Corporate Development at VerticalNet, and Director at PriceWaterhouseCoopers, where his clients included Intel, Compaq, United Airlines, Caremark, tetra Pak, and other industry leaders. Dwayne is frequently interviewed and is been a featured speaker at events on five continents and currently sits on the Board of Directors of both InnoCentive and Cortera.