FUN INC.: Why Games are the 21st Century’s Most Serious Business. Tom Chatfield. Virgin Books.

FUN INC.: Why Games are the 21st Century's Most Serious Business Book Cover FUN INC.: Why Games are the 21st Century's Most Serious Business
Tom Chatfield
Virgin Books
January 14, 2010
Paperback
272

There are some things that are simply given about video games…

  • Games are played by teenage boys – 40% of all US video game players are women
  • Video games tend to be violent and it’s the violence that makes them popular – Of the 20 bestselling console games of all time, only 1 involves any real-world violence at all
  • Playing games encourages anti–social behavior – The World of Warcraft‘s interactive online community boasts a still-rising total of over 12 million subscribers

Then there are the elements of games we’re less familiar with…

  • The South Korean government will invest $200 billion into its video games industry over the next 4 years
  • Games are used to train the US & UK Military, and they are also used to model global pandemics
  • Over 350 million people play video games worldwide

Whether you like video games or loathe them they’re part of your life.

Welcome to FUN INC.