The customer today cares about more than just price, having the confidence to question internal corporate practices behind the brand name products he or she buys. How are today’s companies repaying that confidence?
There is a growing need to be a good corporate citizen, not only to increase value and reputation but also to protect against the lasting damage that can result from harm to an organization’s reputation.
Responsible corporate activity is a fundamental business issue.
Corporate Citizenship is an idea, which has both practical and ethical dimensions including: risk avoidance, reinforcing relationships between individuals and communities, managing in a global economy, setting standards for products and suppliers, and developing business competence. This book describes the world of global organizations and their collective contribution to corporate citizenship, whether they be private, public, governmental or non-governmental.
Corporate Citizenship has been written to provide you with a source of ideas and examples, giving clear explanations of the issues and language currently dominating discussion about the social and environmental responsibilities of business, including the new global standard for social accountability: SA8000. Exercises and dilemmas are provided, as are references to associations, interest groups and networks, which can be contacted for advice and support .
- Levi Strauss & Co.: the introduction of a code of conduct for its suppliers
- Toys “R” Us: the emphasis placed on its responsible global sourcing
- Greenpeace: the global reach needed to defend Nature
- NEC: an original signatory of the Japanese Charter of Good Corporate Behavior
- The British Royal Family: engaging stakeholders
- Shell, BP, McDonald’s and Marks & Spencer: facing their social responsibilities
- London Metropolitan Police: the Ethics Committee and Working Group
Reading this book will give you the insight and the answers as to how to evolve into a successful, responsible business. Benefit from the significant initiatives and hard lessons learned by organizations across all sectors, types and sizes.
Corporate citizenship also includes information about a new global standard of social accountability: SA8000, for companies interested in assessing, monitoring and influencing the social accountability of their suppliers and vendors as well as their own facilities.
Develop a new business strategy that leaves a positive social footprint.
Malcolm McIntosh, FRSA, is an independent teacher, writer and consultant on corporate citizenship. He is a Visiting Fellow of Bristol University and teaches at Bath and Lancaster universities where he runs courses on corporate citizenship, business ethics and sustainable communities.
Deborah Leipziger is the Director of the Council on economic priorities in the UK, a research organization devoted to promoting corporate citizenship. Ms. Leipziger played an integral part in the drafting and launch of the first global social accountability standard, Social Accountability 8000, and its subsequent guidance document.
Keith L. Jones is a Lead Auditor and Sector Manager for SGS and was jointly responsible for pioneering drafting, development and on-site auditing work for the ethical management standard SA8000. Dr. Jones has degrees from the universities of Oxford, London and Durham.
Gil Coleman is Programme Director at the New Academy of Business, which she joined at its inception in 1995. Since 1996, Gill has worked with Bath University School of Management, to establish and run the MSc in Responsibility and Business Practice.