Conscious Capitalism: Liberating the Heroic Spirit of Business. John Mackey, Rajendra Sisodia. Harvard Business Review Press.

Conscious Capitalism: Liberating the Heroic Spirit of Business Book Cover Conscious Capitalism: Liberating the Heroic Spirit of Business
John Mackey, Rajendra Sisodia
Harvard Business Review Press
January 15, 2013

In this book, Whole Foods Market cofounder John Mackey and Professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can – and do – work most powerfully to create value for all stakeholders: customers, employees, suppliers, investors, Society, and the environment.

These “Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets – higher purpose, stakeholder integration, conscious leadership, and conscious culture and management – to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation – for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

John Mackey is co–CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model.

Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.