October 10, 2005
A truly revolutionary method of change management, Appreciative Inquiry (AI) emphasizes inquiry into strengths, rather than focusing exclusively on fixing weaknesses. Written by the originators and leaders of the AI movement, this accessible guide offers a practical introduction to the method, which is been used to significantly enhance customer satisfaction, cost competitiveness, revenues, profits, and employee engagement, as well as organizations’ abilities to meet the needs of society. Full of exciting stories that illustrate its many applications and benefits, this is the most authoritative guide to AI. By using this change method to systematically tap human potential, organizations, communities, and individuals become more effective.
David L. Cooperrider is Professor and Chairman of the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University (http://appreciativeinquiry.case.edu).
Diana Whitney is president of the Corporation for Positive Change (www.positivechange.org), the leading consulting firm practicing appreciative inquiry internationally.
Cooperrider and Whitney are co-authors of The Appreciative Inquiry Handbook and cofounders of The Taos Institute (www.taosinstitute.net).